All the Communiqués Fit to Email (if I had an Email Service Provider) – May 31st, 2015 Edition
You could view this email in your browser, except I’m short on the funds for an Email Service Provider and you’re already viewing it in your browser.
Press forward for communiqués on:
Marketing Technology
SEO
Owned Marketing
Social Media
Blogging and Podcasting
The Numbers Look Good
Optimization
Online Business Models
Random
Alternative Energy
Marketing Technology
* Hubspot and Salesforce partner through 2020. Who makes out best in this deal? Hubspot says that 20% of their customers are using SFDC as their CRM.
* HubSpot to Partners: Take Our Cash, Hire Awesome People
* Why Chrome Uses So Much Freaking RAM
* Growth Hacking, isn’t that what I do when I smash two Oreos together to make a homemade Double Stuf? – http://www.businessesgrow.com/2015/05/28/growth-hacking/
SEO
* How to Use Server Log Analysis for Technical SEO
* Why Link Building Is NOT the Future of SEO
* Facebook’s “Yelp Alternative” Blurs Lines Between Social and Search
* How to Outrank Your Bad Reviews
* Deconstructing the App Store Rankings Formula with a Little Mad Science
* We’re Ignoring Google & It’s Working – Here’s Why
Owned Marketing (I’d call it Content Marketing, but I don’t like that term. It’s just Marketing. But calling it Content Marketing brings in the clicks. Whatever, you don’t care. All you know is that I’m ranting and this section header is too long.)
* Awesome story, product tie-in, focus on the customer and great visuals – http://blogs.adobe.com/education/2015/05/28/creating-links-between-culture-and-technology-at-connections-public-charter-school
* Why the NBA’s content play is a slam dunk
* 5 Research-Based Findings Show Content Marketing Beats Native Advertising
Social Media
* Costolo Says Twitter’s Future Is More Curation, Relevance And Media
* Twitter CFO (Sort of) Explains Why He’s Overseeing Marketing Department
* Snapchat CEO Wants To Make It Easier For “Brands To Be Brands,” May Offer Self-Serve Ads
* Google’s Horowitz: “No, Google Plus Is Not Dead.”
* A new way to discover Tweets
* How to Use Quizzes and Facebook to Build Your List… Fast
Blogging and Podcasting
* Be authentic in your writing. The Princess of Profanity on Finding Your Voice as a Writer. This one got me on the title alone.
* Dealing with trolls. http://www.copyblogger.com/cp-online-trolls/
* Copywriting Lessons From BuzzFeed’s Worst Headlines
* So you don’t have time for full-fledged blogging? Try these hacks.
* Producing Eye-catching Content Without a Designer
* Tips for Keeping Your WordPress Site Secure
The Numbers Look Good
* Email Opens, Conversions, and Read Times by Device Type
Optimization
* This Cognitive Bias Will Help You Create More Persuasive Landing Pages
* eBay’s Promoted Listings Disrupts Traditional Ad Model
Online Business Models
* I don’t know why, but I’m fascinated by the different business models online media publishers develop, especially when they’re related to print businesses. Recode (made up of folks from the Wall Street Journal) is selling itself to Vox Media.
* The Cost of Being Late on Social Media
* Slack is the new favorite tool of newsrooms
Random
* Copyranter: Angry area man baffled by BS buzzwords
* Responsible grandpa Paul McCartney says he’s given up smoking weed
* Increasingly adaptable robot can ‘heal’ itself in under 2 minutes
* Hard-Core Career Advice For A 13-Year-Old
Alternative Energy
* Today’s Solar Panels Can Power The World, MIT Study Finds
* Solar Impulse 2 starts six-day non-stop flight from China to Hawaii